Professoren
Prof. Sumitro Banerjee, PhD

Prof. Sumitro Banerjee, PhD

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Nominated for Syracuse University’s Excellence in Graduate Education Faculty Recognition Award 2007–2008.

“How Incumbent Firms Foster Consumer Expectations, Delay Launch But Still Win the Markets for Next Generation Products” with Miklos Sarvary. Competitively selected for presentation at the S.I.C.S. Conference, UC Berkeley, July 2007. Co-chairs: Subrata Sen (Yale) and Ram Rao (UTD).Journal Articles

Banerjee, S., and Sarvary, M. (2009). How Incumbent Firms Foster Consumer Expectations, Delay Launch but Still Dominate Markets for Next Generation Products. Quantitative Marketing and Economics 7(4): 445–481.


Work in Progress

Banerjee, S., and Soberman, D. (2008). The Cost of Product Development and Marketing Strategy for New Durable Goods. (under review at Quantitative Marketing and Economics).

Banerjee, S., and Thevaranjan, A. (2007). Product Line Extensions and the Redesign of Sales Force Compensation: A Principal Agent Perspective. (under review at Management Science).

Banerjee, S., and Thevaranjan, A. Handling Unprofitable Customers: A Principal Agent Perspective. (manuscript under preparation).

Banerjee, S., and Soberman, D. The Value of Preannouncements for an Incumbent in a Market Characterized by Consumer Heterogeneity and Quality Uncertainty. (model analysis stage).

Banerjee, S. Endogenous Licensing or Litigation between Patent Trolls and Marketing Firms. (analysis stage).

Banerjee, S., and Gatignon, H. Multinational Introduction of New Products: A Sequential Launch Model. (data analysis stage.)


Conference Proceedings

Banerjee, S., Arts, J.W.C., and Binken, J.L.G. (2003). Global Marketing. Marketing Science Institute Conference Summary, Marketing Science Institute Reports, 03-003.


Conference Presentations

Banerjee, S. (2009). Salesforce Compensation and the Targeting of Selling Effort: The Problems of Moral Hazard and Adverse Selection. Marketing Science Conference at University of Michigan, June 4–6 in Ann Arbor, Michigan, USA.

Banerjee, S. (2008). Product Line Extensions and the Redesign of Sales Force Compensation: A Principal Agent Perspective. Marketing Science Conference at the University of British Columbia, June 12–14, in Vancouver, Canada.

Banerjee, S., and Sarvary, M. (2007). How Incumbent Firms Foster Consumer Expectations, Delay Launch But Still Win the Markets for Next Generation Products. Discussant: Miguel Villas-Boas (UC Berkeley. S.I.C.S. Conference at the Haas School of Business, University of California, July 16–20, in Berkeley, California, USA.

Banerjee, S. (2007). New Product Preannouncement as a Price Discrimination Tool. Marketing Science Conference at Lee Kong Chian School of Business, Singapore Management University, June 28–30, Singapore.

Banerjee, S., and Soberman, D. (2007). The Interaction of R&D Capability and Market Entry Strategies: The Case of Specialized Equipment Suppliers. BBCRST Conference at the School of Management, State University of New York, May 4, in Binghamton, New York, USA.

Banerjee, S. (2005). BCRST Conference at Whitman School, May 6, in Syracuse, New York, USA.

Banerjee, S. (2004). Marketing Science Conference at Erasmus University, June 24–26, in Rotterdam, The Netherlands.

Banerjee, S. (2004). Trans-Atlantic Doctoral Conference at the London Business School, June, in London, UK.

Banerjee, S. (2003). Marketing Science Conference at the University of Maryland, June 12–15, in College Park, Maryland, USA.

Banerjee, S. (2003). Trans-Atlantic Doctoral Conference at the London Business School, June, in London, UK.

Banerjee, S. (2003). HEC-ESSEC-INSEAD Conference (HEC), March, in Paris, France.

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