Professoren
Mag. Dr. Paul Murschetz

Mag. Dr. Paul Murschetz

Journal Articles (refereed)

Murschetz, P. (2008), Murschetz, P. (2003), Theorizing Financial Subsidies to Daily Newspapers. Do they avoid market failure?, in: Stark, B., & M. Magin (eds.) Die Österreichische Medienlandschaft im Umbruch, Relation: Beiträge zur vergleichenden Kommunikationsforschung, Verlag der Österreichischen Akademie der Wissenschaften, Wien.

Murschetz, P. (2003), Digital Terrestrial Television in Austria. Regulatory activities and critical issues from a viewer perspective, Medienwirtschaft und Medienmanagement, Hochschule der Medien Stuttgart, 3, 42-45.

Murschetz, P. (2002), Public Service Television at the Digital Crossroads – The Case of Austria, JMM – International Journal of Media Management, 4(2), 24-33.

Murschetz, P. (2002), Film und Kino in Österreich – Entwicklungsstand und Perspektiven, SWS – Sozialwissenschaftliche Rundschau, 42(3), 267-292.

Murschetz, P. (2000), Placing Digital in a New Media Landscape. Plans to liberalise the TV market throw up formidable challenges, InterMedia – International Institute of Communications, 28(5), 8-11.

Murschetz, P. (1998), Rundfunk-Liberalisierung und digitales Fernsehen in Österreich, Medien Journal, 22(2), 26-40.

Murschetz, P. (1998), State Support for the Press: A Critical Appraisal – Austria, France, Norway and Sweden Compared, European Journal of Communication, 1(3), 291-313.


Books and Edited Books

Murschetz, P. (1999), Digital Culture in Europe. An Inventory of Good-Practice Models of Centres of Innovation in the Arts and New Technologies, Council of Europe, Strasbourg, France. (210 pages)

Murschetz, P. (1997), State Support for the Press. Theory and Practice – A Survey of Austria, France, Norway and Sweden, European Institute for the Media, Mediafact Series, Duesseldorf, Germany. (234 pages)

Harauer, R., & P. Murschetz (1999), Centres of Innovation in the Arts and New Technologies: A who’s who of Digital Culture in Europe, in: New Media Culture in Europe, published by Uitgeverjij de Balie and the Virtual Platform, Amsterdam.


Book Chapters

Murschetz, P. (2008), Examining Financial Subsidies to Daily Newspapers in Europe – Do They Avoid Market Failure?, in: Relation (eds.) Die österreichische Medienlandschaft im Umbruch, Verlag der Österreichischen Akademie der Wissenschaften, Wien. (forthcoming).

Murschetz, P., & E. Karstens (2008), Digital Pay-TV in Germany: Modelling and Applying a Market Failure Test, in: Medina, M, & P. Faustino (eds.), The Changing Media Business Environment, Lisbon: Media XXI, 164-192.

Murschetz, P. (2008), Market Failure, in: Scholz, Ch., & U. Eisenbeis (eds.), Looking to the Future of Modern Media Management, MMXI Publishers, Lisbon.

Murschetz, P. (2006), Interactivity and Leadership Effectiveness: A Concept Review and Analysis of Email as Interactive Leadership Tool, International Conference on Leadership in Media Organizations, JIBS, Jönköping, Sweden, 137-153.

Murschetz, P. (2004), Alternative Medien in Not – Theoretische und empirische Fallanalyse der Krise des nichtkommerziellen Sektors in Österreich, in: Friedrichen, M., Schenk, M. (eds.), Globale Krise der Medienwirtschaft? Dimensionen, Ursachen, Folgen (Schriften zur Medienwirtschaft und Medienmanagement, Vol. 8), Baden-Baden: Nomos Verlagsgesellschaft, 173-195.

Murschetz, P. (1996), Die Geschichte des Rechts der elektronischen Medien in Österreich 1945 – 1995, in: Stepan, D. (ed.), Rot - Schwarz - Rot. Rundfunkpolitik in Österreich, Mediamorphosen 2, Vienna, Austria, 51-134.


Articles (non-refereed journals, conference proceedings, miscellaneous)

Murschetz, P., & E. Karstens (2008), Digital Pay-TV in Germany. A Viable Lesson for Market Failure?, Jahrestagung der DGPuK, St. Pölten, Österreich, 14-15. November 2008.

Murschetz, P. (2008), Theorizing the Paradigm of Market Failure in the Media: The Case of Media as Public Goods, conference proceeding, 8th world media economics and management conference, 18.-20.5.2008, MMXI Publishers, Lisbon.

Murschetz, P., & E. Karstens (2008), Digital Pay-TV in Germany. A Viable Lesson for Market Failure?, EMMA annual conference 2008, IESE Barcelona, 8.-9.2.2008.

Murschetz, P. (2007), Press Subsidies in the EU – Success or failure. Some analytical views and theses from media economics and management, Publication of the Netherlands Press Funds, The Hague.

Murschetz, P. (2006), Cinema Market Failure in Europe. A Discussion of Causes, Effects and Cures, University of Florida, Dept. of Telecommunications, January 23, 2006.

Murschetz, P. (2005), Theories of Cinema Market Failure in Film Distribution and Exhibition and the Impacts of Digitization, ECCR conference “Fifty Years of Communication Research in Europe: Past and Future”, Amsterdam, November 24-26, 2005.

Murschetz, P., & B. I. Mierzejewska (2004) Cinema Distribution and Exhibition in Austria – An Analysis of the Economics of Market Failure and Imperfect Competition, paper presented at the 6th World Media Economics Conference, Montréal, Canada, May 12-14, 2004.

Murschetz, P. (2000), State Support for the Press-Theory and Practice, Public Voice Lab Research Papers, http://old.pvl.at/research_2.html.

Murschetz, P. (1999), State Support for the Press-Theory and Practice, presentation to the Freedom of Expression Institute, Johannesburg, SA, July 11, 1999.


Research reports and case studies

Murschetz, P. (2006), Current Issues and Future Trends in Employment in the European Media Industries, special report on behalf of FormalPress Lda., Lisbon.

Murschetz, P. (2006), Financial Strategies of Media Organization – Theories, Strategies, and Case Evidence, special report on behalf of FormalPress Lda., Lisbon.

Murschetz, P. (2005), The Enlargement of the European Union and the Media – Impacts on Media Industries and Local Identities, special report on behalf of FormalPress Lda., Lisbon.

Murschetz, P. (2005), Electronic Business in the Publishing and Printing Industry, ICT adoption and e-business activity in 2005, special report on behalf of empirica for EC DG Enterprise & Industry, Brussels.


Book reviews

Murschetz, P. (2005), Interactive Television as Magic Box? The Future of Television Between Money Making Machine and Viable Business Models [Zaubermaschine Interaktives Fernsehen? TV-Zukunft zwischen Blütentraumen und Businessmodellen] by Christiane von Salm (ed.), International Journal on Media Management, 7(3 & 4), 162-164.

Murschetz, P. (2005), Understanding Media Economics, by Gillian Doyle, MedienWirtschaft – Zeitschrift für Medienwirtschaft und Kommunikationsökonomie,1/2005, 49-50.


Working papers

Murschetz, P. (2008), Achieving Customer Integration through Interactivity in Online News Publishing: A Content Analysis and Transaction Cost Analysis, planned for Journal of Electronic Markets (2 reviews).

Murschetz, P. (2008), Business Impacts of RFID Applications in Warehouse Management. The Case of Mondi Business Paper, planned for submission in September 2008.

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