Professoren
Ao. Univ.-Prof. Dr. Barbara Stöttinger

Ao. Univ.-Prof. Dr. Barbara Stöttinger

Buch, Monographie

Keegan, Schlegelmilch, B. B., Stöttinger, B.: Globales Marketing-Management, Eine europäische Perspektive. Oldenbourg-Verlag, München, 2002.

Stöttinger, B., Holzmüller, H.H.: Cross-National Stability of an Export Performance Model – A Comparative Study of Europe and the U.S.. AIB 1998 Annual Conference (Academy of International Business), 7.-10. October, Wien, 1998.

Stöttinger, B., Holzmüller, H.H.: Researching International Price Setting Practices in Consumer and Investment Goods Industries - Methodological Considerations. 24th EIBA Annual Conference (European International Business Academy), 13.-15. December 1998, Jerusalem, 1998.

Stöllnberger, Barbara: Manager und Organisationskultur - Erfolgsfaktoren im Exportgeschäft von Klein- und Mittelbetrieben: ein Vergleich zwischen den USA und Österreich. Servicefachverlag, Wien, 1994.


Originalbeitrag in Fachzeitschrift

Stöttinger, Barbara, Penz, Elfriede: The Demand for Counterfeits: Are Consumers across Borders Triggered by the same Motives?. Akademija MM, 6, 10, 81-90, 2003.

Schlegelmilch, B. B., Stöttinger, B.: Information and Communication Technologies in Tertiary Education: A 'Consumer' Perspective. Marketing Education Review, 12, 2, 63-72, 2002.

Sinkovics, R., Stöttinger, B., Schlegelmilch, B.B., Ram, S.: Reluctance to Use Technology-Related Products: Development of a Technophobia Scale. Thunderbird International Business Review, 44, 4, 477-494, 2002.

Holzmüller, Hartmut H., Stöttinger, Barbara: International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. International Business Review, 10, 6, 597-614, 2001.

Stöttinger, B.: Strategic Export Pricing - A Long and Winding Road.... Journal of International Marketing, 9, 1, 40-63, 2001.

Stöttinger, Barbara, Holzmüller, H. H.: Cross-National Stability of an Export Performance Model - A comparative Study of Europe and the U.S.. Management International Review, 41, 1, 7-28, 2001.

Stöttinger, Barbara, Schlegelmilch, B.B.: Psychic Distance - A Concept Past its Due Date?. International Marketing Review, 17, 2, 169-173, 2000.

Schlegelmilch, B.B., Stöttinger, Barbara: Der Kauf gefälschter Markenprodukte: Die Lust auf das Verbotene. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 196-208, 1999.

Thorne-LeClair, Debbie, Stöttinger, Barbara: Using an intensive living case in graduate marketing courses: Experiences from an international project. Marketing Education Review, 9, 3, 31-40, 1999.

Stöttinger, Barbara, Schlegelmilch, B.B.: Explaining Export Development through Psychic Distance: Enlightening or Elusive?. International Marketing Review, 15, 5, 357-372, 1998.

Holzmüller, Hartmut H., Stöttinger, Barbara: Structural modeling of export success factors - cross-validation and further development of an export performance model. Journal of International Marketing, MSU Press, Vol. 4, No. 2, pp. 29-55, 1996.


Originalbeitrag in Sammelwerk

Holzmüller, Hartmut H., Stöttinger, Barbara: International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. In: Redding, G., Stening, B. W. (eds.): Cross-Cultural Management, Edward Elgar Publishing Ltd., Cheltenham (forthcoming), 2003.

Holzmüller, Hartmut, H,, Stöttinger, Barbara, Wittkop, Thomas: Information and Communication Technologies in Internationalized Business Education: Technical Opportunities and Interpersonal Threats. In: Grünzweig, Walter, Rinehart, Nana (Hrsg.): Rockin' in Red Square: Critical Approaches to International Education in the Age of Cyberculture. S. 127-146, Münster: LIT-Verlag, 2002.

Schlegelmilch, B.B., Stöttinger, B.: Kooperation: Beziehungscommitment als Basis kontraktueller Arrangements - eine Analyse von Export-Import-Beziehungen. In: Zentes, J., Swoboda, B., Morschett, D. (eds.): Allianzen und Netzwerke in der realen und virtuellen Ökonomie. Gabler Verlag, München, 2002.

Sinkovics, Rudolf R., Stöttinger, Barbara: Customer satisfaction in emergency ambulance services: a case for empirical research. In: Phillips, Celia, Pryn, Ad, Kestemont, Marie-Paule (eds.): Understanding Marketing, A European Casebook. Baffins Lane: Wiley, 201-211, 2000.

Holzmüller, Hartmut H., Stöllnberger, Barbara: A conceptual framework for country selection in cross-national export studies. In: Cacusgil, S. T., Axinn, C. (eds.): Advances in International Marketing. Vol. 6, JAI Press Inc., pp. 3-24, Freenwich Conneticut, 1994.


Beitrag in Proceedingsband

Solberg, Carl Arthur, Stöttinger, Barbara, Yaprak, Attila: Developing a Framework for International Price Setting from a Contingency Perspective. European Marketing Academy (EMAC) Annual Conference, Braga, Portugal, 2002.

Solberg, Carl Arthur, Stöttinger, Barbara, Yaprak, Attila: Pricing in International Markets - A Contingency Approach. European International Business Academy (EIBA) Annual Conference, Paris, France, 2001.

Stöttinger, Barbara, Rudolf R. Sinkovics, and Elfriede Penz: Putting a Concept on the Test - Consumer Decision Styles in Austria. In: Einar Breivik, Andreas W. Falkenberg, and Kjell Grønhaug (Eds.), 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom, 2001.

Schlegelmilch, B.B., Stöttinger, B.: Intended and Realized Competitive Export Strategies - Empirical Evidence. Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20, 2000.

Sinkovics, Rudolf R., Stöttinger, Barbara: Extending the Scope of Constructs. Challenges in the Identification of Ecologically Concerned Consumers in Austria. Proceedings of the International Marketing Educators' Conference, Chicago, CD-ROM, American Marketing Association, 2000.

Sinkovics, Rudolf R., Stöttinger, Barbara: The Psychographics of Ecologically Concerned Consumers - The Ecoscale in Austria. competitive paper, CD-ROM, ANZMAC, 28.11.-1.12.1999, 1999.

Sinkovics, Rudolf, Stöttinger, Barbara, Schlegelmilch, B.B., Woodruffe, Helen: Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany, 1999.

Stöttinger, Barbara, Schlegelmilch, B.B.: New Information and Communication Technologies in Tertiary Education: The Customer's Perspective. In: Ferrell, O.C., Crittenden, Victoria L. (eds): Proceedings of the Academy of Marketing Science, Vol. XXII, Miami, Florida, May 26-29, 1999, p. 162, 1999.

Holzmüller, Hartmut H., Stöttinger, Barbara: A pragmatic concept for developing the cultural sensitivity of marketing managers. Proceedings of 27th EMAC Annual Conference, Stockholm (competitive paper), p. 213-236, Track 2 International Marketing, 1998.

Schlegelmilch, B.B., Stöttinger, Barbara, Nill, Alexander: Why are Counterfeits so Attractive to Consumers? An Empirical Analysis. In: Ford, John B., Honeycutt, Earl, D. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXI, Norfolk, Virginia, May 27-30, 1998, 395-396, 1998.

Sinkovics, Rudolf R., Stöttinger, Barbara: The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research. 3rd Annual CEMS Conference, Louvain-la-Neuve, Belgien, May 7-9, (competitive paper, on CD-ROM), 1998.

Stöttinger, Barbara, Holzmüller, Hartmut H.: Cross-National Stability of an Export Performance Model - A Comparative Study of Europe and the U.S.. Proceedings of the AIB 1998 Annual Conference, Vienna, October 7-10, (Abstract, competitive paper, p. 85), 1998.

Stöttinger, Barbara, Holzmüller, Hartmut H.: Researching International Price Setting Practices in Consumer and Investment Goods Industries - Methodological Considerations. 24th EIBA Annual Conference, December 13-15, (Abstract, CD-ROM, working-in-progress), Jerusalem, 1998.

Holzmüller, Hartmut H., Stöttinger, Barbara: The concept of cultural standards - a tool for the development of culture-sensitive management. Presentation at the 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart (competitive paper), 1997.

Holzmüller, Hartmut H., Stöllnberger, Barbara: A conceptual framework for country selection in cross-national export studies. Proceedings of the First Symposium of CIMaR (Consortium for International Marketing Research), East Lansing, Michigan, June 1-3, pp. 178-196, 1993.


Working/Discussion Paper, Preprint

Holzmüller, Hartmut H., Stöttinger, Barbara: Testing an Export Performance Model in an International Setting - A Cross-National Comparison between Austria and the US. Marketing Working Paper Series, No. 2, University of Dortmund, 2001.

Holzmüller, Hartmut H., Stöttinger, Barbara, Wittkop, Thomas: Driving in the Passing Lane or Straight into a Dead End? Options and Caveats of Using ICT Tools in the Internationalization of Business Education. Marketing Working Paper Series, No. 3, University of Dortmund, 2001.

Stöttinger, Barbara, Holzmüller, Hartmut H.: International Marketing Managers' Cultural Sensitivity - Relevance, Training Requirements and a Pragmatic Training Concept. Marketing Working Paper Series, No. 2, University of Dortmund, 2001.

Grill, Gerhard, Haas, Eva, Holzmüller, Hartmut H., Stary, Johannes, Stöllnberger, Barbara: Validierungsstudie zur Bedeutung personaler und organisationaler Einflußgrößen auf den Exporterfolg österreichischer Unternehmen. Marketing-Arbeitspapiere, Wirtschaftsuniversität Wien, Nr. 9, 1992.

Stöllnberger, Barbara, Weidinger, Ramon, Holzmüller, Hartmut H.: Strukturelle Veränderungen der Werbeeinnahmen im Hörfunk als Folge der Liberalisierung des Rundfunkmonopols. Marketing-Arbeitspapiere, Wirtschaftsuniversität Wien, Nr. 7, 1990.


Buch- oder Aufsatzbesprechung

Stöttinger, Barbara: Book review for Belz, C., Mühlmeyer, J. (eds.): International pricing. Ueberreuter, Wien. Der Markt, 4, 182-183, 2000.

Stöttinger, Barbara: Book review for Oelsnitz, D. von der (ed.): Markteintritts-Management: Probleme, Strategien, Erfahrungen. Der Markt, 4, 184-186, 2000.


Dissertation

Stöllnberger, Barbara: Personale und organisationale Determinanten des Exporterfolges von Klein- und Mittelbetrieben - Internationaler Vergleich zwischen den USA und Österreich. Dissertation an der Wirtschaftsuniversität Wien, 1993.


Diplomarbeit

Stöllnberger, Barbara: L'économie des énergies classiques et l'apport des énergies nouvelles en France. Diplomarbeit an der Wirtschaftsuniversität Wien, 1989.


Sonstige wissenschaftliche Veröffentlichung

Stöttinger, Barbara: Report on the Annual Conference of the Academy of International Business (AIB), October 7-10, Vienna, 1998. Die Betriebswirtschaft, Vol. 59, Iss. 2, 1999, p. 289-290, 1999.

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