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Studiengang Details

Artificial Intelligence (AI) Business Impact (Certificate Course)

Fact sheet

Graduation
Zertifikat

Taught language
Englisch

Specialization
Artificial Intelligence

Program Emphasis
Artificial Intelligence, Management

Course options
Certificate program

Locations
Mannheim

Contact

Contact person
MBS Open Courses & Certificates Team
Unlock the potential of AI to drive business value, growth and innovation. This course empowers managers to transform business models, enhance efficiency, and create substantial business impact. Discover how AI can be a game-changer for generating revenue and improving customer satisfaction. This program offers actionable strategies and real-world applications to help you leverage AI, especially Generative AI, for superior decision-making and competitive advantage. Join us to unlock the full potential of AI for your business success.

The program is open to participants from all backgrounds, as no specific technological expertise is required. The objective is to gain an understanding of the organizational and managerial impacts of these technologies and how to effectively implement them in the workplace, without delving into the technical details.

Program Emphasis

Our Artificial Intelligence (AI) Business Impact program utilizes a variety of engaging and interactive teaching approaches. These include dynamic group discussions, expert-led lectures, practical exercises and real-world use cases – all designed to enhance your ability to drive transformation. These methods are carefully integrated to create an ideal learning atmosphere.

Introduction to Artificial Intelligence
Understand differences and similarities of AI technologies and their business applications.

Role of AI in Business Operations, Products, and Services
Explore how AI is transforming traditional business operations, enhancing product development, and driving the creation of new data-driven services.

Recent AI Success Cases
Gain insights into recent AI success stories across major industries, illustrating how AI has revolutionized business models and operations.

Identifying Transformative AI Use Cases
Discover methods to identify innovative AI use cases that can disrupt markets and create competitive advantage. Learn how to facilitate AI ideation workshops with clients to foster innovation.

Assessing Business Value
Understand how to define metrics and business KPIs to measure AI success and forecast its impact on business outcomes.

Prioritization of AI Use Cases
Learn strategies to prioritize AI initiatives and select use cases for pilot projects based on strategic alignment and potential ROI.

Strategic Implementation
Learn how to implement AI projects to drive business growth.

Presenting the AI Business Case
Master the art of presenting AI business cases effectively to stakeholders, showcasing ROI projections, strategic alignment, and risk management strategies.

Ethical and Responsible AI
Navigate ethical considerations for responsible AI use.

Future Trends in AI
Explore upcoming AI trends and how they can be leveraged for business advantage.

Practical Workshops
Develop actionable AI cases for your business and a blue print for your AI business strategy.

Requirements / Application

Good English language skills

Important Dates

3 days, online kick-off June 17, 3-4 PM CEST, on site June 30 - July 2, 2025

Registrations are open until June 11, 2025, via an e-mail to ee@mannheim-business-school.com.

Tuition / Fees

€3,500 (+7% VAT), Early-bird price €2,900 (+7% VAT) if you register by May 7, 2025

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